Being a core digital marketing tactic, there are massive reasons for investing in SEO services. Doing so helps to reach more customers, boost brand awareness and earn higher revenue.
Owing to this reason, I have compiled a list of SEO advantages:
1. Ameliorates digital marketing ROI
When one invest in digital marketing tactics, he aims towards earning ROI (return on investment) to the extent possible. With competitive and smart SEO tactics, one can expect higher ROI.
When it is about search engines, note that they provide a close rate of nearly 15% for the new leads.
While this does not seem a massive percentage, when compared with traditional marketing strategies (nearly 2%), it is a massive percentage. This means you can enhance your lead conversion rate by nearly 13%.
Assume, $800 is the average lead, which makes you sign around 20 new leads per month. With SEO, you can sign 23 new leads each month, which converts to an additional $2400 each month, meaning $28,000 is the additional revenue each year.
For companies, this enhancement in revenue is a great benefit of using SEO services.
2. Boost credibility
The key advantage of SEO that most businesses overlook is how it ameliorates your credibility among the target audience. Getting ranked on the first page of Google’s search results and in search results of other search engines like Bing and Yahoo builds consumer trust.
This is one of the reasons why 75% of the users browse through just the first page of search outcomes. They trust that the search engines would filter results for them, removing the spammy websites.
Google and other search engines do understand this that is the reason they use off-page and on-page signals to rank the websites.
The next way to boost credibility through SEO is by optimizing your My Business listing of Google. The listing appears in the local searches and also on specific searches for the business, which provides the users relevant details regarding the business.
Also, it can feature Google user’s reviews. Such reviews are great for building credibility and also driving sales.
3. Gets high-quality traffic to website
SEO allows you to earn higher-quality traffic to websites. On contrast to traditional marketing, SEO, a digital marketing medium offers a hyper-targeted tool.
In place of paying billboards and putting hopes on the target audience that they would view your site, you know they will view the website in the search results through SEO.
Moreover, you are reaching the target group at prime time. They look for your website when not driving to the workplace or watching television, which means you get their complete attention.
Also, it means they are more probable to act on your CTAs or call to action, whether it is just an invite to like your website Facebook page or call your team.
4. Can measure success with real numbers
It is highly critical to get an understanding of the impact your investment creates, whether it is in marketing or advertising. However, in SEO you can easily monitor the rate of success in the implementation of a particular strategy.
Good thing is that one can simply access in real-time the digital marketing analytics.
With the help of Google Analytics and other web analytics tools, it is simple to evaluate the performance of implemented SEO strategies.
Few monitoring metrics are website traffic, conversions, bounce rate and the time on site.
5. Promotes company everyday
On the basis of the business, one might offer 24X7 service. If the consumers cannot find your company’s ecommerce site, that does not help. This is where SEO can be helpful to promote your company 24X7.
This is highly critical, exceptionally when one considers that Google’s search engine can process over 60,000 searches in 1 second.
Also, it reinforces the digital marketing potential to connect with the users as per their terms and conditions. From SEO’s point of view, it promotes your business to the consumer in a non promotional manner.
6. Targets each stage of buying funnel
Rise of content marketing makes SEO services highly valuable to companies. With the help of content marketing, which involves a wide range of content kinds from blog posts to infographic, businesses can connect with their target group in each stage of their marketing funnel.
7. Enhances brand awareness among the high value consumers/shoppers
As the target audience moves via the purchasing funnel, they perform numerous searches. In case your business continues to come up in their search outcome, it enhances their brand awareness as they get to know about your company. It also allows them to build their trust towards your business.
With SEO strategy and content marketing, you demonstrate to the audience that you are more than just a service or product provider. Moreover, you come across to be a valuable resource in regard to industry information that enhances your value among audiences.
8. Generates more sales, leads and market share for the organization/business
Increased leads, sales and market share is one of the most mentioned advantages of using SEO strategy. This benefit is something businesses can notice in their day to day activity. You view the audience coming to your store or good/product orders being shipped out the warehouse.
Such an increase in sales happens due to your rank in the search results. Appearing on Google’s first page on high value keywords helps you earn visits and clicks from the target group.
9. Maximizes success of PPC campaigns
For those incorporating online marketing into the business strategy, it most likely their would invest in the PPC advertising at a point of time. While SEO services are non paid action and PPC a paid one, both of them work together really well.
With PPC and SEO, businesses reinforce their presence in the search engines. Not just just their website comes up at top of the paid search outcomes/results but also organic searches to appear. This provides users 2 opportunities to visit the site and emphasise your brand.
The next benefit of SEO is that you may apply your SEO info/data to the PPC campaign. Webpage, which lead into conversions, for instance, might elevate in value if the business incorporate the SEO into their PPC campaign. Also, it would be better if the landing page might target a few keywords with low CPC or cost per click.
10. Assist outrank your competitor
With nearly 80% of the users completely relying on the internet for their product research, expect that your competitors will invest in SEO and also other digital strategies. That is why, if you miss out on SEO, you may expect your overall market share and sales to fall.
When any user searches for any question linked to the industry or service, your website fails to appear and if appears, it may rank on the 3rd, 4th page. Just the 20% of the users move on the next page after the first page, which lowers your potential leads and profits.
Thus, if you are looking to compete against competitors, a well versed SEO is a must.
Sanjay Dey