What actually is the primary thing that strikes you when you view a well-designed logo. Is it, ‘why the logo design was so attractive?’
Well, the answer to this is you may be missing out on a few key components or elements for building your brand identity.
For attaining success & a long relationship with the consumers, it is important to know the advantages of a good as well as a well designed logos can bring to your business work activities.
Every organization has a definite aim, mission, responsibility, and vision to attain. Excellent and appealing logos represent such missions and aim as they are on the basis of the corporate identity of the organization.
Why is Logo Design Important?
Just have thought about it. Few of the greatest household names endow iconic logos, which are identified worldwide. Yellow representations of McDonald’s ‘M’, Twitter’s blue bird symbol, Facebook’s distinctive ‘F’ are some of the instances where logos instantaneously are identifiable.
Even though you have not been a customer, owing to its distinctive appearance you will be able to recognize it. A logo is an essential part of corporate branding and thus it is crucial to get your brand logo right.
A good logo endows a great first impression to the audience
A brand’s logo represents the company’s face. And as said ‘first impression is the last impression’, you need to work really hard to create a great first impression.
Are you one of those who want their brand name to be rendered in normal plain writing/text in place of having an appealing and captivating design? For sure, you would not want that to become the initial first thing that your target audience views.
You would probably want your audience to be attracted instantaneously.
The logo is one of the prudent ways to create an impression on your target audience right from the start. While with years they would know your offerings better, having a logo in the start speaks for your business.
Develop a Good Image
Designing a great logo is crucial for any company as it is a basic foundation that they stride upon which they can use to efficiently build a bigger brand.
The logo isn’t your brand. Brand and logo are two different things. But obviously, a logo plays a considerable role in endowing a brand with its recognition.
Mostly, it becomes a pictorial representation for the brand – basically an aspect of the company, which people can recognize easily.
Definitely, all the aspects of branding must be carried out in concurrence with one another. But for those who have the correct name & professional logo, can definitely go ahead on building branded literature, corporate graphic guidelines, and cohesive website presence.
Getting the logo just right, ties the brand with their target audience, which further helps witness success in business.
Your logo will assist to project an expertise image
A professional logo designing freelancer or agency employs highly trained designers as well as creative thinkers who can do well in creating a concept and then turning it into a visual form.
The outcome is that the logo is guaranteed to appear professional. There exist various logo styles and an experienced designer can recommend the correct logo as per your business goals.
If you are not a logo designer but you have experience in managing graphic design software and photo alteration in the past, you will know this is not as simple as it appears to create professional, smart designs.
Such companies utilize specialized software that can convert logos in only a few clicks – however, the same task may take an amateur designer nearly a few hours. Thus, an experienced designer is essential to execute the work.
An effectively designed logo reflects corporate fonts, key colors, and your complete brand style in a simple snapshot that you can utilize everywhere and anytime to appeal to your target audience.
Proof of Professionalism
There can be no real business if you have no logo. Although logos are generally a small portion of your day-to-day business operation, they are still crucially necessary.
In a society where we reside in, a potential target customer has specific expectations. They believe that a professional and reliable business should have a logo, which makes them stand out.
Just by getting your logo designed professionally, you can automatically appear unique and stand out from remaining competitors that may have created their logo design in a hastened manner that fails to completely appreciate the brand development value.
Create Emotional Connection
Just visualize a few of the most popular logos. Now, try to recollect from your eidetic memory and note down your inner feel when imagining a specific logo. Logos are mostly one of the first things that help build an emotional touch that you have got with a few of your preferred brands.
Consider the below-listed data from entrepreneurship and marketing viewpoint:
- 80% of consumers generally think that colors allow to boost brand identification
- 93% of the buying decisions are conducted on grounds of visual perception
- About 7% of the customers say they purchase a product owing to its color.
This is the reason for the small businesses to create a logo as it helps drawing a positive reaction from the target audience.
If the audience can connect with your brand logo, they are most unlikely to forget or miss out on your brand. And if they have got a really good memory about your brand, they most probably can purchase your product and services.
On the contrary, if your brand logo is designed poorly, it can be really bad news for your company.
Raises Expectations
Just like we are used to the Nike, Apple, Microsoft, and various other brands logo, it is an audience vision to view a professional look of the business in form of a captivating logo.
In case a brand does not have any crucial asset, why would anyone do a business or amalgamate with you? You might think about it actively, and if no efforts are taken despite having a good logo design, then you are sure to lose out on potential customers to your competitors for the long term.
Sanjay Dey