The outbreak of the deadly Coronavirus has made a paradigm shift around the whole world. The business world is not an exception either.
The pandemic has changed the way consumers used to behave until now, offline, and online. It has also compelled the brands to change their focus and strategies a lot. No wonder, your business needs to adapt to that too.
If you have consulted any experienced web designer before for your business, then they have surely suggested you go for a responsive SEO friendly website for your business to stay afloat online.
Now when the virus is wreaking havoc around the whole world and people are literally instructed to stay indoors, your website can prove to be a game-changer for you.
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How Website is Becoming More Relevant
- No matter whether you are a provider of service or product, essential or non-essential, currently having a functional website can save your business by keeping you visible.
- With the increase of 55% of consumers who are willing to shop online in the USA only, retailers are quickly shifting from offline to online as to encourage sale, being present online has become a must.
- Consumers’ behavior has changed immensely. People are stuck at home and they are glued to their mobile or laptop screen. Obviously, this is high time your brand should make the presence felt.
- The post COVID19 world won’t be the same. The competition of brands are going to get tougher. If you are maintaining your website now, you will get an edge in the race by staying ahead.
Strategies for Keeping Your Website Up and Running
Responsive and SEO Friendly
It is a good time to get your website the upgrade it always needed. If you have not made it responsive, then do it now. People are accessing the internet from their Smartphone even more. So, your site should seamlessly fit any screen.
Make sure your site is SEO friendly with the right keyword insertion in the meta tags. As you are aiming to stay ahead from your peers, getting at the top of the search results is important as you will get more visibility. And for that, SEO can help. Consult your web designer and find out how you can do it.
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Content is More Important Now
Your consumers are facing an unprecedented crisis. They are looking for trust and compassion. And as a brand and aspirant industry leader, you can do it with your content. Set aside your direct sell pitch and write with compassion in mind.
Anticipate the needs of your consumers and develop content that will answer them. At the same time, establish authority so that you can talk about the relevance of your service or product in order to encourage conversion. Regularize your blog posts and keep your website content updated.
Update with Information
Your business is surely abiding by the state, federal, or the country rules and has made changes due to COVID19. Your business hours, business policies, return and refund policies, services, and contact might change. So, update your website with the latest information. FAQ and a dedicated page can help in this matter.
So, as you can see, your website can help you survive these trying times if you use it in the right direction. That is why get in touch with an experienced web designer to implement these plans.
Sanjay Dey