Most of the marketing teams have a lot to do and have not enough time for it. This is common especially when SEO or Search Engine Optimization is concerned.
Few people on hearing the term ‘outsourcing’ often picture that it means an in-house team is not involved. Remember that this is not the case most times.
Outsourcing SEO needs not just saves time but also drives in great results. And at the same time, if a well connected in house SEO team is involved it calls for a great recipe in form of organizational upliftment in the digital arena.
Thus, one of the best SEO outsourcing services includes a strict partnership between an SEO agency and in-house team that ensures business goals as well as marketing team campaigns and KPIs are well aligned with the right SEO effort.
In reference to SEO services, at times it may get complicated owing to the changing algorithm, usual lack of proper understanding in that field and fierce competition.
Also, it may take a little while to attain the required results. But note that those results can yield massive dividends over the period of time.
Mixing expectations in regard to money, time and lastly human resources solely devoted for the SEO services can sometimes get challenging for those trying to get instantly better results at SEO.
This is probably one of the main reasons why companies opt for outsourcing of SEO services to avail faster results at reduced costs.
Here, I will list some of the top benefits of outsourcing SEO work
Visibly faster results
For those who already witness a good flow of organic traffic, SEO service agencies would ensure to consider various other strategies, which your in house team were unable to perform due to massive work pressure and limited time available.
Such SEO service providers can work on keyword strategy, content marketing strategy and lead generation, which in-house teams usually miss out.
Undertaking such SEO strategies begins showing results quickly owing to the content as well as already existing traffic that you already have.
Note this, most of the time, implementing and developing a proper SEO oriented strategy on a website having otherwise good flow of traffic and content can result in relatively faster outcomes.
By outsourcing your company SEO work, you can even count on the work that begins immediately from there end instead of viewing the typical delays owing to planning and preplanning before the execution of the plan in house.
This is because in-house teams generally contain few experts while the remaining members in the team are learners, which take time to understand before they begin with the SEO work.
However, when the same work is outsourced it is performed instantly as most digital SEO service providers keep experienced employees more than freshers.
Access to pro’s experience
Even when you train a fresher or an existing employee on the subject of SEO, they might be able to conduct amelioration to website traffic and SERP ranking, but in case something unusual happens, huge chances are that they may be lost.
Major advantage of having an expertise SEO digital service provider is that owing to their contract with various clients their experience level is a notch higher than most in-house teams.
This is because they relatively have higher chances of knowing and understanding the unusual happening and plan a solution, which a trained SEO inhouse learner may fail to do.
Thus, note that there stands a massive distinction between being an SEO professional and understanding SEO. It is like visiting a 26 year old ENT doctor vs. an ENT specialist who has been working in the same field for 26 years.
In case you are suffering from a type of uncommon ear infection, there stands higher chances of you healing if you visit a more experienced ENT specialist than a doctor, who has just started his career in the field of ENT.
Avail consistent SEO service
SEO is all about consistency. Search engines give higher preference to SEO, which is all dependent on end user experience nowadays. For those businesses performing their SEO service in house, may be at a risk of facing inconsistencies.
The question arises why? Average employee stays with the business for less than 3 years.
Now just imagine if this employee is one of those trusted employees in your business in regard to SEO management, then what havoc would it wreak concerning your digital marketing.
Strong SEO needs daily as well as weekly consistency. Remember that an SEO hiccup if happens due to the absence of an important staff of your in house team, then would usually take a considerable time to get fixed as in SEO there is nothing such as instant fix.
Thus, outsourcing your SEO requirements to digital marketing agencies and remaining in connection with them over years is a way better choice than completely relying on your in house team.
Less costly
SEO is complex and difficult. It generally is not worth the cost and time to train a fresher in the in house team as there stands a 50-50% chance of developing the correct skillset within the assigned time.
Additionally, inhouse SEO professionals might not have adequate time in their daily routine to teach SEO to a fresher.
If your company wants to get their work perfectly done, they require hiring mostly experienced SEO experts rather than relying on freshers mostly and on a sole experienced in house expert to guide them.
While doing so may be of some help, it will be highly expensive. Instead your business can outsource SEO work as it will provide your organization with a whole team of professionals for substantially less as compared to the cost of hiring the same experienced manpower in house.
Thus, an SEO agency can cater huge value for a comparatively lesser cost. Note that SEO repays dividends over the years. Hence, getting it incorrect in the beginning can be way too expensive than the expense to get it on the correct track.
Long run investment
Business opt for SEO outsourcing companies to strengthen and create a long run relationship. If a digital media agency holds a good experience with an excellent customer base, then they are more likely to be dependable for sharing a long term relationship for businesses looking to outsource their SEO work.
Highly experienced digital media experts are known to deliver high quality work on time at lower cost than in house team.
Lower Costs For Staff Training
By now, I hope you are on board in regard to determining that it is not all the time a good decision to convert a company’s existing staff into SEO experts.
Here my attempt is not to harm a dead horse, in fact it is to stress on the advantages of lowering the training expense, which your business would otherwise incur to teach a fresher.
Here the attempt is completely not to discourage in house SEO training as they do require understanding the basic concepts behind SEO, especially when they are closely working with the marketing team.
However, remember that when you undertake an in house SEO, it is not at all about one time training.
Training in the field of SEO requires being a constant process. While it is difficult to put forward an estimate as to how many months or years it will take them to become adept with SEO as every person learns at different pace, teaching just a few trusted employees would work better for a company than training a lot of staff members.
The remaining SEO requirement can be mitigated by hiring a digital SEO service provider.
Expressive results
Hiring SEO agencies are prudent as they provide accurate results based on their determined targets from the company’s end.
Thus, companies dependent on such agencies for completion of their work on time usually get it done at lower cost.
This rewards the company with higher revenues by gaining more traffic on their website.
Conclusion
For those companies who want to thrive better online, outsourcing SEO work to a highly renowned digital media expert is an excellent choice.
However, note to keep an in house team as well by your side so that you are able to get a basic idea in regard to your target achievement.
Sanjay Dey