If you are one of those wanting to build an effective site, you require UI design. Through UI design, one can put their audience first and build a site that aims at keeping them engaged.
For achieving this, one can integrate UI in their site design. However, before we proceed with how to integrate UI, let us explain what is the meaning of UI design.
UI designs in the full form are user interface designs. This kind of concentrates on foreseeing what users would require to do on their website. One can design their website to increase user experience.
UI design deals with the concept of creating components that are simple for their audience to access.
You would want them to navigate and browse through your website without having to struggle much. For this, it is crucial that you include components that are simple for your target users to understand.
UI design concentrates on how your consumer communicates with your webpage. It is where you form your website to make it simple for your target group to find info and navigate your website.
UI design goes along well with the UX design, however, it is crucial to remember that they are not the same. These 2 components play distinct roles in structuring your website.
UI and UX design
When designing your website, it is crucial to know the major distinction between UX and UI design. Many of the companies confuse these two, but both of them serve distinct purposes for your website.
The full form of UX is user experience design. You might think that UX design concentrates solely on a design’s visual aspect.
However, it even concentrates on the technical and analytical elements of the design. UX design concentrates on structuring the bones of your site.
When you utilize UX design, you concentrate on an individual’s initial way of designing.
Your site is structured to function for the humans who approach your website. It is all about forming a site that is being created to ameliorate usability & ease of use.
UX design concentrates on ameliorating the structure & optimizing your website to increase the user’s experience.
You look for ameliorating the user’s experience with your business and products. In the case of UI design, it works on a slightly different concept.
This kind of design concentrates more on the aspect of graphic designing of your site.
Though both the components focus on ameliorating the experience of the user, UI design concentrates on visual features of the user experience.
Think about UX and UI design similar to home. UX design is the component that makes up a home.
These are things such as framing, wood, cement, drywall & brick. Such components give the home a structure and a framework.
They even set up the basic configuration of your home & decide how it will get shaped.
UI design refers to cabinets, paint & furniture in the home. Such pieces are actually visual aspects of the home.
One’s configuration assists you at defining each space in the home & guides users across the room.
From this home example, it must be clear that both the components are equally crucial.
Without the UX design, one has nowhere to put their UI design. If one has no UI design, they only have barren walls with zero personality.
Both the components are important to your site design. Both of them bring out something crucial to your site’s design and it is vital you use both of them together.
Tips on integrating UI design
Now as you have some understanding of UI design & the ways on how it adds to your website, you would look to integrate the same in your site design.
Thus, how can you utilize UI design for forming a better site experience for your end audience?
Know your target group
When you look for integrating the UI design, you require to know your target group.
They are actually the ones who would be on your website looking for data and info. You must ensure that your website is designed to increase their experience.
Just ask yourself: What would your target audience want to view on your website? Are there components you can include in your site to enhance their experience?
You require to know your target audience so that you can build effective layouts and elements for them. It even assists
You need to know what your audience would want, so you can create effective elements and layouts for them.
It will help you build a better UI design for your audience. It even assists you to build a good design that is basis their needs and wants.
Ensure all the elements are very clear
When you form your website, you would want it to be simple for your target group to use. A big part of them is using design components built on a purpose, which is clear.
Your audience must know what such design components do without giving it much thought. People will neglect those things if they are unable to understand their purpose.
Thus, you would want to opt for a common element, which audiences actually know about.
A few of the common elements are bells for notification, shopping cart icon, hamburger button indicating menu.
Audiences know the meaning of such elements and are extremely comfortable using them.
If you utilize elements that your consumer knows, they will be more comfortable navigating your website.
Create simplicity and consistency
A huge part of the UI design is simplicity and consistency. It is not just crucial that you remain consistent with the universal icons and elements but even that you remain consistent throughout all the website pages.
You would want to keep the site consistent and simple to increase the experience of the audience on your website.
When designing your website, you would want to use simple and common elements on your webpage.
Usage of common elements allows your consumer to feel more comfortable when using your website.
Usage of common elements enables your audience to finish certain tasks faster. It is because they know how to navigate through the website better owing to common elements used and hence they finish a certain task better.
Select your webpage layout wisely
Your web page layout plays a crucial role in how your consumer experiences your website. Not just it must be simple and consistent, it requires being created with your consumers in mind.
You are required to think about how your consumers use your website and form a layout that works well for them.
When creating your layout, you would want to draw the consumer’s eye to the most crucial part of your website.
If your company is based on supplying HVAC products, then your consumers would want to see the heating systems for winter, and for this, you should form something that draws the user’s eye towards your service.
A good way to do so is via visual hierarchy. Visual hierarchy places most crucial components first visually. This draws the users to the elements as it is extremely noticeable on the web page.
For this, HVAC businesses might have a big photo banner placed on top of their webpage to guide the users to their various heating products along with small photo icons underneath it detailing other crucial services.
On looking at your page, users may get drawn to the big photo as it is eye-catchy.
When structuring the site’s layout, you require a factor in spacing for everything present on your webpage.
You would want to ensure that your site appears professional and clean and it is through spacing you can bring this look.
Also, it is crucial that the site is readable. If your website’s layout is properly structured, people can scan and skim via your website easily. It creates a good user experience.
Simplify the forms
Many of the sites have forms placed on them. You would want to capture major leads to utilize marketing strategies to ensure they convert.
It is something extremely common on sites, but it can at times bring in negative effects on the consumers if it is not done properly.
Individuals hate filling up long forms. They do not look for taking a lot of time for filling up small boxes with information.
The site visitors are continuously busy & on the go and hence do not look to wasting a lot of time when filling up lengthy forms.
Thus, when designing a site, you require thinking in regard to whether the website forms are necessary. For those with a lot of forms on their website, they might not require all of them.
One just wants to use the form where they are required and capture valuable leads.
Anticipate errors or mistakes
When implementing your UI design, you require anticipating human error. People generally make errors when they use your website.
It is crucial that you form your website in a manner that such mistakes can be fixed easily.
Remember, how many times you have filled up a form in its entirety, just to enter on the next bar and figure out you have actually missed out on particular required sections?
This ends up deleting more than half your info and makes you restart with it again. It can be a frustrating experience for audiences, thus it is best if avoided.
You can do it by including elements that anticipate errors. One good element you can add in is buttons that stay inactive till someone fills up the needed info on the form.
In case the button is not active, the users would know that they have missed out on crucial info and can fill it in.
Also, ensure to include in elements where the forms are not submitted if mails are not typed in properly in the form of pop-ups to ask for action confirmation or notifications that the passwords are not the right match.
Such visual components assist users to have a good user experience on their website.
Anticipation of mistakes helps you provide a better user experience. This in turn helps to keep your users engaged on your website and drive better results.
Sanjay Dey