One can grow their blog in just 2 ways:
- Get higher traffic
- Do more with traffic that you get
In accordance with our opinion, you must do both. However, there are most individuals who concentrate on just the 1st option. Such bloggers do not realize they are losing a huge chunk of traffic before they get a chance to convert.
A prudent way to see how effectively you are utilizing your traffic is by looking at the bounce rate.
In other words, customers and visitors who go to your landing page often bounce off, before even giving you an opportunity to convert them.
Though you look for increasing most of your metric measures, you do not look for a higher bounce rate.
Though you look to enhance most of your metric measures, you do not want an enhanced bounce rate. However, what is considered to be a good bounce rate?
One of the ways to enhance your rate of conversion is by including more landing pages. As per analysis, when you start to see a higher rate of bounce on your website’s landing pages, it is a signal that your website & content marketing strategy requires serious redesign.
Lowering your bounce rate assists in boosting your conversion rate. Only after you understand your conversion architecture will you be able to develop a thoroughly clear content strategy that is deemed to evolve your business.
Here, we will break down the basics for you in this article. Let us first know, what is a bounce rate?
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What is meant by bounce rate?
When you work really hard to enhance your website’s search performance, one of the crucial things you must do is to lower the high bounce rate.
In simpler terms, a high bounce rate refers to the symptom that something is completely wrong in your tactic and you are unable to attract your website visitor.
So what is the bounce rate? Here is an in-depth explanation:
When the user, for instance, prospect, customer, or reader enters your website on any web page and leaves the website without exploring the pages on the domain, that is called a bounce.
Bounce rate refers to the percentage of all the users who visit and exit on the same webpage without going through other web pages.
A higher bounce rate may indicate you do not have any enticing and well-organized landing webpage.
You may not have any proper landing page, creating CTA confusion on the main home page. All of it boils down to not having interactive content.
Here are some of the proven ways to lower bounce rate & ameliorate conversions for your website blog:
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Ameliorate the readability of your content:
One of the major reasons why your customers may leave your website is due to reduced readability. User experience starts when your content is completely legible and readable.
Particularly, huge chunks of text generally scare readers away, which makes them avoid your content.
To attract customers, you require breaking up your post into parts with big & bold headings, subheadings & bullet points for making the article simpler to read.
Here are some of the tips to assist you to format your article and make it readable:
- Include a subheading to throw in some light on the topic
- Use bullet pointers for explaining the benefits or those points worth noting
- Use various charts, screenshots, images & quotes from the industry experts, wherever appropriate.
- Ask various questions in your articles, to give readers the invitation to participate in place of only reading.
- Use bold keywords sometimes.
- Ask numerous questions in your article, to endow the readers with an invitation to participate, in place of the only real option.
- In the ending of the content add in a conclusion. It tells the reader to instantly read the last words & take the required action.
Avoid pop-ups: Do not disrupt the UX
Do you have any idea that 70 percent of the users find such popups irrelevant and annoying?
It will never ever change – there will always remain a huge chunk of people who will hate such pop-ups. Among the website owners & the marketers, it is an intense topic i.e whether to use the pop-ups or avoid them.
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Create a compelling call to action
After you have attracted visitors with headlines & built interest with content, do not lose on them with extremely weak CTA.
The action you do not want is to enhance the exit rate. You want each website visitor to purchase, or at least give a thought to it.
Whatever is done, ensure that you have a compelling CTA. It must compel the users to click & view what is on the other end.
When you optimize the CTA, note that every component matters a lot. Note that even something very small such as the changing text on a button can make an extreme difference.
Particularly, it can engage the users & guide them to the resource page on your website, which indirectly lowers the bounce rate.
Note that a good call to action will ameliorate usability. When this happens, your ideal customers will remain on your website.
Each and every second spent on the site, owing to the enhanced CTA will ameliorate your conversion rate & reduce your bounce rate.
Ameliorate your brand storytelling
Storytelling will attract the target audience’s minds. However, you need to use it really well. Note that your end audience is wired to respond and remember the good stories.
Good storytelling can bring your brand back to life. You require recognizing how the people read the content.
They are mostly the ones scanning the page, looking for content that stands out in all aspects. This can be a subheading, a term, a word, or just an image.
Good storytelling can connect the eye-catching components along with the remainder of your article.
Definitely, you require clarity in all your content. But the storytelling assists your content to attract the users in an emotional and dynamic way. As an outcome, they start trusting you more.
Sanjay Dey