Goal of the logo is to represent your company’s brand to their target audience, which helps differentiate the brand from one another.
When anyone looks at your brand’s logo, they should be able to come to 2 conclusions: If they want the product/service & if they want to purchase it from your brand.
Logo designing is a procedure that gets simpler when you approach it with experience, knowledge and solid plan.
If you are one of those looking to create something good, it is crucial to have knowledge of the principles of graphic design and even need know few graphic design basics.
After this, you need to determine who is your target customer and what is it that you need to tell them. Logo design choices can make major difference and assist your brand communicate your required message to your audience.
Simplicity
Simplicity is something that assists a logo stand against several challenges of time & what makes it completely replicable and simple to work with.
You would want your logo to be as visible and clear as possible when reflecting your aesthetics & conveying your brand’s philosophy.
For instance, take the Nike logo, it is not more than just a monochrome swoosh. Your brand logo need to be equally simpler as this one.
Wise choices in color options, typeface & graphics are important in this step. Choose only few active but strong elements for your logo design , which can be images, overlapping shadows, letters or even fonts.
A good logo usually isn’t overcrowded with numerous elements. And do not miss out on white space. Simplicity needs good use of spacing.
Elements that build your logo need some breather for your logo to stand out & speak clearly with the target audience.
Industry Research
Logo belongs to the brand’s visual communication. It is definitely not the entity of its own, instead, it is a part of the company and will in most situations be an inspiration for others.
Thus, it is necessary for you to communicate in depth with your client about their niche followed in industry.
No matter, whether it is a small 1 person e commerce company or is a large business, you require to know who you are working with before moving ahead to your drawing board.
If you are fortunate, the client would have knowledge about what they require to attain for representing their company in an accurate manner.
However, mostly, you will need to find it out by yourself by conducting a thorough research on basis of the client’s competition and industry.
Note that, it is not the responsibility of the client to give you the relevant requirements for designing the logo – you are a designer, you require figuring it on your own. But definitely asking the required questions can be of great help.
Originality
Your logo requires to be different so that it can grab the attention and be memorable enough for the mind of the audience.
Just think of all unforgettable logo strewn in your mind: UPS, Starbucks, Dell, Apple etc. Maybe we all remember them as we view them non stop, but also because they are unforgettable and original.
Successful logos are designed such that stand out from entire crowd by being original, different and memorable. Logos should be designed such that would attract first glance of the audience and be remembered.
Unique logo design requires unique designing concept.
Distinctive
Have a look at your brand’s competitors and then go for the design that does not look alike. Basic thing is, when it is about logo designing, most of the businesses have a ‘that will do’ mentality.
They are most likely to settle for generic & bland designs as visual communication is not on their list of priority.
To stand out, you require being distinction. A logo is one of the best ways to do it.
Balance & proportion
People usually identify a balanced design as appealing. Design, which is well proportionate can strike balance between numerous elements that help in making up your logo.
Proportion means the weight of each elements that is used to create your logo. On grounds of practical point of view, the correct proportion will make your logo design complete and assist to make sense.
Note that, symmetrical logo are usually balanced by equal weighted components/elements that are aligned on either side of center line.
Asymmetrical logos, on the other hand can get balanced by utilizing opposite weights to build composition that are uneven but in equilibrium.
Create Black & White Logo First
You might select an expressive palette of color for your logo, but the colors can put the actual design consideration in back burner.
Thus, it is thoroughly crucial to create stripped off black & white logo design before you consider opting for a color option.
Creating black & white logo initially will help you concentrate on core design elements & shape your ideas into legible design. After you fix these, you can go ahead with the color options.
Scalability
Your logo design require to adapt to any type of size. Moving back to the principle of adaptability, logo need to be scalable enough to represent your brand from any corner of the place.
A scalable logo requires to good sense, appear good and stay legible at any size, no matter whether it is on a small business card or is on a huge poster.
For those who include a lot of detail to their logo, it may become tough to scale it down to an extremely small size.
To attain scalability in brand’s logo, designer will should build your logo in a vector format. Files in vector form are build with re scaling idea. Thus, your logo would appear sharp when it gets up to large size.
Typography
There are many logos that require dealing with just letters or text. For such kind of logo design, choose the correct typeface, font style, and font size. Using serif fonts or sans serif fonts are safer choices in most of cases, though you always have the option open to go for custom fonts.
Ensure that your selected font does not make your logo look very amateur. Also, make sure not to use more than 1 font to create a design.
Doing so may make your logo congested and not simple. Take inspiration from brands like Coca-cola and Pepsi for your logo design.
Apply the above logo principles to witness good results
Your logo is a reflection of your brand’s face and voice. This carries great responsibility and thus you require handling it responsibly to create it as thoughtfully as possible.
The above logo design principles can efficiently guide you and assist you in testing your ideas. By using the logo rules you are sure to know what will work and easily be able to spot flaws present on your logo.
Sanjay Dey